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Sunday, June 29, 2008

Corn farmers' hopes are dashed by the flood

By DAVID PITT, Associated Press Writer

Bill Talsma walks across one of his flood damaged corn fields, Saturday, June 21, 2008, near Colfax, Iowa.  Flooding destroyed nearly a quarter of the crop Talsma and his brother were growing on 9,000 acres in central Iowa, and soaking rains damaged the rest. (AP Photo/Charlie Neibergall)
AP Photo: Bill Talsma walks across one of his flood damaged corn fields, Saturday, June 21, 2008,...

DES MOINES, Iowa - This year's corn crop was Bill Talsma's lottery ticket — a potentially record-setting haul worth millions.

Then came the flood.

The raging rivers and streams destroyed nearly a quarter of the crop Talsma and his brother were growing on about 75 percent of their 9,000 acres in Iowa, and drenching rains damaged the rest. Had all his corn come in, Talsma could have seen a profit of as much as $6 million.

Now, he will be lucky to bring home a fraction of that.

"I was counting on this being one of my best years ever, but now it's one that you just want to get behind you," the 50-year-old Talsma said.

Across the Corn Belt states of Iowa, Illinois and Missouri, many farmers are looking at a bleak harvest after a planting season that started out with the promise of great riches.

The reason farmers were optimistic: Corn prices have been climbing to all-time highs in recent months — from $3.75 per bushel in mid-2007 to $7.25 in the past few days — because of increased demand from livestock producers, overseas markets and the ethanol industry, which relies almost entirely on corn.

But a wet, cold spring tamped down expectations of a bumper crop. Then came the flooding.

In Iowa, the No. 1 corn-producing state, the Iowa Farm Bureau has pegged the corn losses at $1.5 billion, plus $1.5 billion in soybean losses. It is still unclear how much damage the corn crop has suffered nationwide, because the flooding is not over.

"That's the big question of the hour," said Pat Westhoff, an economist with the Food and Agricultural Policy Research Institute at the University of Missouri.

Consumers will see the effects in higher food and ethanol prices. But for farmers it's more personal.

Although the water has receded from Talsma's land, thick mud and large ponds of water remain. Corn that should be waist-high has barely poked out of the ground in some of Talsma's low-lying fields along Interstate 80 east of Des Moines. The plants in the fields where the water has drained are sickly looking and probably won't grow to maturity.

The flooded land cannot be replanted with corn this late in the growing season, since an early frost in the fall could damage or kill the crop and waste any money spent on replanting. As for growing something else, it is still too wet in many fields to plant soybeans.

The math is brutal: With corn selling for $7.25 per bushel, and a reasonable yield of 180 bushels per acre, Talsma and his brother should have cleared about $1,300 an acre. Overhead on the farm — expenses such as fuel, chemicals and fertilizer — average about $400 an acre, leaving a profit of $900. On 6,750 acres of corn, that's $6.1 million.

But the flood destroyed 20 percent of the crop. Talsma expects yields on the remaining ground of roughly 60 bushels an acre, cutting his profit in a best-case scenario to less than $200,000. Realistically, he expects to recover only his costs through crop insurance.

"I'll probably hold my expenses together, but there will be no income," he said.

For some farmers, the losses could extend past the missed payday. Farmers often sell a portion of their crop in advance through futures contracts that guarantee a certain price for a specified number of bushels. Last fall, when corn was selling for between $3.50 and $4 a bushel but futures were trading at $5, a farmer might have decided to sell thousands of bushels through such contracts.

Now, farmers without any corn to deliver could be forced to buy it at today's $7 price to meet contracts that will pay them only $5.

"When you've lost three-fourths of your crop and all of a sudden you've forward-contracted half of it, you're already behind the eight ball," said Virgil Schmitt, a specialist with the Iowa State University Extension Service.

Some farmers, expecting a premium price for corn, may have bought new equipment or paid higher land rental costs.

"Hopefully those people had adequate crop insurance to cover those eventualities," Schmitt said.

The most expensive policies cover losses on a farmer's entire crop, based on the prevailing market price. Cheaper policies only cover a portion of the losses. Federal disaster aid for farmers will pay for some losses not covered by insurance in counties declared eligible by the government.

About a third of Phil Winborn's corn and soybean crop near Iowa City is still under several feet of water. He said the crop on that land is ruined and he will have to work to get the soil back in shape for planting next year. Like Talsma, Winborn said that even land that escaped the flooding was damaged by heavy rains.

"Even the ones we got planted in a good timely manner are looking pretty terrible because they've just been sitting in water," he said.

There is some good news: Flooded-out farmers will probably still have a chance next year to cash in on the high price of corn. Low yields this year, along with continuing strong demand for ethanol, are likely to keep prices high, said Scott Irwin, professor of agricultural marketing at the University of Illinois at Urbana-Champaign.

Jim Brown, whose 2,500 acres in Iowa were flooded by rain, said: "It's Mother Nature. We deal with it every day. We still have our houses and our livelihood. The water will disappear and we'll go back at it."

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Team in Philadelphia aims to build modern, green, LEED certified homes for $100K


A development team in downtown Philly consisting of a developer, architect, and builder has set out to build a modern, green home for $100K in construction costs and another $100K - $150K for land. They came up with this plan because modern design with an eye for sustainability was important to them, however, homes of this sort currently do not exist in any affordable way. A total cost of around ~$200K seemed to be the “magic number” to them as it was a price they and their friends could afford. Depending on location and cost for the land these can obviously end up being more or less affordable. Here in Arizona it would probably be easier to find more affordable plots of land than in downtown Philly.

The team building these homes is starting with a pair of modest 2 story loft-style houses with 2 bedrooms, 1.5 baths, and 1000 sq ft of living space. This would be a great starter house for young couples, small families, or retirees looking to downsize. Back when I was house shopping a few years ago I didn’t come across any homes with green features for anywhere near this affordable price range and ended up settling on a conventional home that we could afford. Had these been available to us then we would have snatched one up in a heart beat!


The plan is also to make these homes as eco-friendly as possible and even strive for LEED platinum certification by the U.S. Green Building Council. LEED platinum certification is a stringent measure of many different factors, including energy efficiency, water use, building materials, etc. There are very few LEED platinum homes in the U.S. and probably none at the price point they are shooting for. The green features they plan to incorporate are:

  • Certification - LEED Platinum
  • Energy star - certified
  • Solar - solar thermal hot water
  • Water - rainwater collection, low-flow, dual-flush
  • Heating - radiant in floor
  • Air conditioning - passive, ERV & dehumidifier
  • Lighting - CFLs (compact florescent lights)
  • Insulation - SIPs (Structural Insulated Panels)
  • Finishes - low or no VOC (volatile organic compounds)
  • Landscaping - ivy “green wall,” drought tolerant & 100% permeable

Lets hope they are successful, I’d love to have options like this if I ever need to move again. To keep tabs on their progress and to get all the details of their plan check out the 100K house blog at http://100khouse.com/.

Here is a video of Nic Darling from the developer of this project, PostGreen, presenting the 100K house idea at Ignite Philly.

Know about any other projects like this? Leave a comment and let us know.

icon1 James Towner

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Booty Sweat - Fake Movie Product to Hit Real Store Shelves

In a move fitting the promotion of a movie within a movie where real actors play fake actors shooting a pretend action film in a actual war zone (that they don't know is really real), the studio, Paramount Pictures, has licensed a fictitious brand as a real beverage.

Based on the positive reaction during screenings to a satirical commercial for Booty Sweat, a made up energy drink that appears throughout the movie Tropic Thunder, Paramount has decided to license an actual drink that will be available at retailers nationwide, as well as on Amazon.com and in college bookstores, to help crank up the movie's promotion machine.

In an AdAge.com interview, Michael Corcoran, Paramount's president of consumer products, said "several hundred thousand" cases of Booty Sweat have already been produced.

And those cases have been targeted to specific audiences. The drink will be available in two different packages, one designed for the urban market, and one for the rural market. Those buying Booty Sweat in major cities will get treated to a description of it as a "delicious and bump up struttin' energy drink that will pump up a brotha's ass right-pronto. This swill will crank yo' metabolism up skippin' right over jiggy to straight G-pimp level, word to your mutha. Brothas will be layin' down the 2-3 on the wiggy jig focusing the energy flow into cold-face benjamins that will fill yo' pimp pockets to burstin'. Damn straight! Booty Sweat will keep a brotha pitchin' straight game all night to the baby-dolls." Those in rural areas, who apparently don't rate a clever description, just get a plain can.

While this may be the first time a fake movie product has been launched ahead of the movie it appears in, it's not the first time a product seen on the big screen has ended up on store shelves. A cauldron-ful of candy products from the Harry Potter movies hit shelves after the blockbusters hit the screens.

And last year, a California entrepreneur licensed the name "Brawndo" to create and market the energy drink appearing in the little-seen Mike Judge movie, Idiocracy. The same guy is also selling Sex Panther, a cologne based on the one Will Ferrell's character swears by in Anchorman.

With a popular movie character making outrageous claims about your product - claims you could never make in an actual ad campaign, for instance, claiming your product is "150% more awesome than any cologne. Ever." - this could be a case of reverse product placement that proves highly successful. And lucrative. Which means look for a lot more faux-to-real products to hit stores from marketers looking to reach us ad-weary consumers.

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