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Monday, January 26, 2009

No Snickering: That Road Sign Means Something Else


By SARAH LYALL

CRAPSTONE, England — When ordering things by telephone, Stewart Pearce tends to take a proactive approach to the inevitable question “What is your address?”


Hazel Thompson for The New York Times

Pratts Bottom, a village in Kent, is doubly cursed because “prat” is slang for buffoon.

John Nguyen/Ross Parry Agency

If you’re smirking at this sign, you’re mispronouncing the town’s name. It’s PENNIS-tun.

He lays it out straight, so there is no room for unpleasant confusion. “I say, ‘It’s spelled “crap,” as in crap,’ ” said Mr. Pearce, 61, who has lived in Crapstone, a one-shop country village in Devon, for decades.

Disappointingly, Mr. Pearce has so far been unable to parlay such delicate encounters into material gain, as a neighbor once did.

“Crapstone,” the neighbor said forthrightly, Mr. Pearce related, whereupon the person on the other end of the telephone repeated it to his co-workers and burst out laughing. “They said, ‘Oh, we thought it didn’t really exist,’ ” Mr. Pearce said, “and then they gave him a free something.”

In the scale of embarrassing place names, Crapstone ranks pretty high. But Britain is full of them. Some are mostly amusing, like Ugley, Essex; East Breast, in western Scotland; North Piddle, in Worcestershire; and Spanker Lane, in Derbyshire.

Others evoke images that may conflict with residents’ efforts to appear dignified when, for example, applying for jobs.

These include Crotch Crescent, Oxford; Titty Ho, Northamptonshire; Wetwang, East Yorkshire; Slutshole Lane, Norfolk; and Thong, Kent. And, in a country that delights in lavatory humor, particularly if the word “bottom” is involved, there is Pratts Bottom, in Kent, doubly cursed because “prat” is slang for buffoon.

As for Penistone, a thriving South Yorkshire town, just stop that sophomoric snickering.

“It’s pronounced ‘PENNIS-tun,’ ” Fiona Moran, manager of the Old Vicarage Hotel in Penistone, said over the telephone, rather sharply. When forced to spell her address for outsiders, she uses misdirection, separating the tricky section into two blameless parts: “p-e-n” — pause — “i-s-t-o-n-e.”

Several months ago, Lewes District Council in East Sussex tried to address the problem of inadvertent place-name titillation by saying that “street names which could give offense” would no longer be allowed on new roads.

“Avoid aesthetically unsuitable names,” like Gaswork Road, the council decreed. Also, avoid “names capable of deliberate misinterpretation,” like Hoare Road, Typple Avenue, Quare Street and Corfe Close.

(What is wrong with Corfe Close, you might ask? The guidelines mention the hypothetical residents of No. 4, with their unfortunate hypothetical address, “4 Corfe Close.” To find the naughty meaning, you have to repeat the first two words rapidly many times, preferably in the presence of your fifth-grade classmates.)

The council explained that it was only following national guidelines and that it did not intend to change any existing lewd names.

Still, news of the revised policy raised an outcry.

“Sniggering at double entendres is a loved and time-honored tradition in this country,” Carol Midgley wrote in The Times of London. Ed Hurst, a co-author, with Rob Bailey, of “Rude Britain” and “Rude UK,” which list arguably offensive place names — some so arguably offensive that, unfortunately, they cannot be printed here — said that many such communities were established hundreds of years ago and that their names were not rude at the time.

“Place names and street names are full of history and culture, and it’s only because language has evolved over the centuries that they’ve wound up sounding rude,” Mr. Hurst said in an interview.

Mr. Bailey, who grew up on Tumbledown Dick Road in Oxfordshire, and Mr. Hurst got the idea for the books when they read about a couple who bought a house on Butt Hole Road, in South Yorkshire.

The name most likely has to do with the spot’s historic function as a source of water, a water butt being a container for collecting water. But it proved to be prohibitively hilarious.

“If they ordered a pizza, the pizza company wouldn’t deliver it, because they thought it was a made-up name,” Mr. Hurst said. “People would stand in front of the sign, pull down their trousers and take pictures of each other’s naked buttocks.”

The couple moved away.

The people in Crapstone have not had similar problems, although their sign is periodically stolen by word-loving merrymakers. And their village became a stock joke a few years ago, when a television ad featuring a prone-to-swearing soccer player named Vinnie Jones showed Mr. Jones’s car breaking down just under the Crapstone sign.

In the commercial, Mr. Jones tries to alert the towing company to his location while covering the sign and trying not to say “crap” in front of his young daughter.

The consensus in the village is that there is a perfectly innocent reason for the name “Crapstone,” though it is unclear what that is. Theories put forth by various residents the other day included “place of the rocks,” “a kind of twisting of the original word,” “something to do with the soil” and “something to do with Sir Francis Drake,” who lived nearby.

Jacqui Anderson, a doctor in Crapstone who used to live in a village called Horrabridge, which has its own issues, said that she no longer thought about the “crap” in “Crapstone.”

Still, when strangers ask where she’s from, she admitted, “I just say I live near Plymouth.”

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Want better sex, fellas? Have a stiff drink

By Clair Weaver

Beer
Drinks anyone? ... research shows that alcohol improves men's sexual performance.
IT gives the phrase "a stiff drink" a whole new meaning: Australian researchers have made the surprise discovery that alcohol improves, rather than damages, men's performance in the bedroom.
They hope the finding, which flies in the face of conventional belief, will reassure men who worry about the affects of drinking on their sex lives.

Until now, it has been widely believed alcohol consumption could cause erectile dysfunction, commonly called "brewer's droop''.

But a study of 1580 Australian men has shown the reverse may be true, with drinkers reporting as many as 30 per cent fewer problems than teetotallers.

Even binge drinkers had lower rates of erectile dysfunction than those who never drank, although this type of drinking can cause other health problems.

Lead study author Dr Kew-Kim Chew, of Western Australia's Keogh Institute for Medical Research, told The Sunday Telegraph men who drank within safe guidelines appeared to have the best erectile function.

"We found that, compared to those who have never touched alcohol, many people do benefit from some alcohol, including some people who drink outside the guidelines,'' Dr Chew said.

Dr Chew said he had patients with erectile dysfunction who had been told to stop drinking completely.

The latest finding should prevent them compounding the problem by feeling "guilty and stressed'' about present or past drinking, he said.

After other risk factors were excluded, weekend drinkers, high-risk drinkers and those who exceeded alcohol-intake guidelines had lower rates of erectile dysfunction than those who drank one day a week or less. Ex-drinkers, however, had the highest risk.

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Taking a bite into fast-food ads on Twitter

The postings to the Whopper Virgins Twitter account aren't what you might expect from a major corporation like Burger King.

"Gained like 5 lbs. in 1 week. I don't understand. ... At least I have my whoppers to keep my spirits up," a message posted a few weeks ago read. "Lost my virginity to a whopper. Feeling like a slut," read one of the earliest tweets.

As you may have gathered, this isn't affiliated with the Burger King company or its marketing team, which is running the TV campaign in which foreigners document their first encounters with the hamburger. The Whopper Virgins account is maintained by a Milwaukee man who calls himself Paul. (He refused to give his full name to protect himself from potential legal recourse.)

Whopper Virgins video. (Credit: Burger King)

And he does seem to have reason for concern. Last month, theBKlounge, which looks much more like a legitimate account run by Burger King, sent a public message to Whopper Virgins, saying, "CEASE AND DESIST. UNAUTHORIZED USE OF TRADEMARK. What is your motivation by the way ... ?"

Paul hadn't seen the tweet until I pointed it out to him Thursday. "It looks very unofficial," he said. "I've never had a cease and desist presented to me, but I would imagine it doesn't normally look like that. ... It seems like they're joking around."

He was right. TheBKlounge account, just like Paul's own, is simply another overzealous burger fan. A Burger King spokesperson said, "We're flattered the King has fans on Twitter. While we appreciate the love, we do want to clarify those twittering are unofficial members of the Kingdom, and not the King or his Court."

And since that 89-character legal warning, theBKlounge has begun sending Twitter messages ...

... to Whopper Virgins, conversing casually and rebroadcasting some of the Whopper Virgins' messages (a practice known as re-tweeting).

Paul says he has no ulterior motives behind his project. "I'm just doing it for fun," he said. "I have nothing against Burger King."

"I think their commercials are funny. I laugh at them. So, I hope they find some humor in what I'm doing, too."

The idea for Paul's pet project came from his friend, Ryan Thompson, a social media strategist from Milwaukee. This type of pop culture spoofing is a way that consumers are taking a company's advertising to the next level, Thompson said.

"It's just part of the conversation -- open communication," he said. "All we're doing is continuing that conversation in a different forum."

Thompson was so impressed with Paul's success with Whopper Virgins -- it has amassed 422 followers --that he started his own version. The 3conomics account on Twitter, based on the Wendy's TV ad campaign, hosts fewer satirical jabs at the burger franchise. It occasionally interacts publicly with Whopper Virgins.

Thompson says he's also doing it for fun and has no intention of troubling the fast-food company. "There's no ill will," he said. "I'm a fan of the Biggie Fries."

With global communication tools within the social media realm becoming so prevalent, Thompson says that for companies to have a truly successful marketing plan, they must talk with the consumer, not to them.

"I believe you have to be part of the conversation, or you're not saying anything at all," he said.

But when consumers are in a way assuming the identities of these corporations, it becomes more difficult to filter the true company-consumer interactions from the fake ones. But at least they're not trying to extort, as in the case of the hijacked Howard Stern account.

The Twitter corporate account verification tool that co-founder Biz Stone said the company was working on a month ago could really come in handy right about now.

-- Mark Milian

Original here