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Опубліковано Jason о 11:01 PM 0 коментарі
Опубліковано Jason о 10:59 PM 0 коментарі
It’s so natural, we barely even notice we do it. Tilting a head to expose the neck, smiling or laughing at something that really wasn’t funny, moving closer to the person making unfunny jokes, mimicking their actions. Our body language is perhaps the most subtle expression of what we’re really thinking and feeling, and is a crucial component of the courting dance known as flirting.
Though cheesy pick-up lines abound, a lot is conveyed even before words are uttered. A prolonged gaze or arched eyebrow gives clues to the person across the bar that you’re interested without having to explicitly ask about his/her sign. Though the statistics differ, some attribute almost 80 percent of our first impressions to our stance and swagger. And because flirting helps both animals and humans find mates faster and easier, it is an evolutionary trait hard-wired in our brains. Mice twitch their noses at potential mates, colorful peacocks strut around for admiring peahens, and pigeons puff their chests to look buff. As much as we have moved on from mice and feathers, we do much of the same, for the exact same reasons.
Genetic Peacockery
Because flirting is an easy way for us to display our genes, mating potential, and interest, nature put a lot toward its success. This is one of the reasons why some males birds have exotic plumes, why elk carry hefty antlers (a sign of a healthy immune system), and why male fiddler crabs have such large claws. He waves his in the air, alerting females to his whereabouts, and signaling them to come closer for a better look at his burrow, colorful shell, and flashy claw.
Much in the same way, we’re physically programmed to indicate interest almost before we mentally have a say in it. Slight actions reveal a lot. Stance, eye movement, and gestures like leaning forward to talk to the person, or quick eyebrow raises are what scientists call contact engagement, signaling to the other mammal that you’re prepared for things to potentially get physical. Perhaps most importantly, these signals show that you’re not intending to dominate or flee. Or not just yet, anyhow.
Moves Have Messages
By studying humans in their natural courting habitat (usually bars), scientists have been able to document the movements we make when we’re interested in someone else. As it turns out, we’re all quite predictable. A woman smiles, raises her eyebrows, opens her eyes wide, holds a gaze, fidgets with her hair, lowers and tilts her head, and laughs. A man might jut out his chin, try to make his chest appear as large as possible, unconsciously flex an arm, laugh aloud, and smile. But what do all these ridiculous gestures mean?
By comparing our actions with those of animals, it becomes clear that moves have messages. A woman tilts her head and shows off her neck as a sign of vulnerability and submission. I see my friend’s dog, a female boxer named Mable Mae, do this all the time. When a male dog is approaching, she turns her head and flattens her ears as if to say, “I’m a lover, not a fighter. Don’t bite.” The male dog naturally assumes the taller, dominant stance. Mable also steals sideways glances, just as we do when flirting, to show she’s demure and hard to get, yet interested.
Read My Lips
Like a lioness presenting herself to a mate, women will arch their backs and show off their hips to indicate fertility. Though I hate the stereotype of a giggly, doe-eyed blonde, women laugh and open their eyes wide not because they’re ditzy, but because it conveys an image of surrender and youth. (No wonder Dolly Parton was so jovial and popular.) While both men and women will make prolonged eye contact with people they’re interested in, a woman might also lick her lips, helping to bring visual attention to the mouth. If someone is staring at your lips he may be thinking of how to kiss them; scientists also think that our facial lips mimic our vaginal ones, and licking them shows sexual intent. (I swear, sometimes scientists have the dirtiest minds.)
Though a man might not pound his chest like Tarzan while in a crowd, it’s only because of social constraints. He’s still trying to put forth his strong jaw, an indicator of high testosterone levels, and spread his arms and chest to look muscular and strong. Yet he doesn’t want to look too strong or threatening, so he laughs and smiles frequently. Confident and powerful enough to protect his brood; nice enough not to harm the doe.
Monkey See, Monkey Do
Together, both sexes take part in mirroring, tending to sit or stand in similar positions, or pick up a drink at the same time. When one person leans in, another will do the same if she likes what she’s seeing. The theory behind this is that people are drawn to others who are like them. (Dating note: if he picks his nose, put the mirror down.)
We also tend to point or gesture toward our object of desire. This means feet, hands, or the entire body will subconsciously be pointed toward him or her, opening up a line of physical—and hopefully verbal—communication.
Yet through all our coquettish gestures, anyone who’s raised her eyebrows at a cop knows that flirting is not always intended to seal the deal. Flirting can be a default mechanism when we want to get something for nothing (a better table at a restaurant, another free cocktail on the airplane, a shortcut in line) or a comfortable and fun way to interact with new people. And it’s certainly not reserved just for people we want to mate with; married people flirt with no adulterous intentions and platonic flirting happens all the time. Flirting opens windows of potential and can peak curiosity about what might happen, but it also leaves us with the ability to walk away, no harm done.
Опубліковано Jason о 10:55 PM 0 коментарі
1. Carol Ann Reyes Dumped From Hospital Into Skid Row
A homeless woman named Carol Ann Reyes was admitted to Kaiser Permanente Bellflower hospital because of a nasty fall she took. She stayed for three days, at which point Kaiser called her a cab, and instructed the cab driver to dump her in the Los Angeles area known as Skid Row. Reyes was wearing only a thin hospital gown, because, as the hospital later admitted, her clothing had been lost. Carol was confused and suffering from dementia, but Kaiser put her on the streety anyway, and was only caught because of a videocamera running outside of a homeless shelter.
Hannah Devane has a horrible disease of the esophagus that makes it impossible for her to eat normal foods. Hannah literally needs a special formula called Elecare to survive, if she didn’t drink the Elecare she wouldn’t get enough food to live. Naturally her health insurance company refuses to cover Elecare, calling it a “nutritional supplement.” The thing that she needs to live is a supplement to the insurance company. Her only source of nutrition.
Hannah’s father, a police officer, is now working two jobs so that he can afford the formula for Hannah.
A large portion of the 40,000 people who worked at Ground Zero in the days following 9/11 have come down with life changing respiratory illnesses. The dust in the aftermath of the terrorist attack was filled with asbestos and tiny bits of glass.
This is a terrible fact, but one would assume that these people would have nothing to worry about. Surely the government wouldn’t forget about the people who sacrificed their personal well being on that day. Forty percent of 9/11 responders are without health care, either because they never had it, or because they have lost their jobs since becoming ill. The government pledged a paltry $52 million to cover their health care costs, a figure that was deemed “inadequate” by the federal 9/11 health coordinator. It has gotten so bad for 9/11 workers that they recently have been forced to sued the World Trade Center insurance fund so that their health care needs could be met.
Emanuel was a school bus driver in Louisiana before losing his job in the aftermath of Hurricane Katrina. The government met some of his needs after he was displaced - he received money and food stamps - but what he really needed was chemotherapy.
Wilson had intestinal cancer, and had been getting monthly chemo before the hurricane hit.
The government helped people with health care after Katrina, but only if they were completely destitute. If you had health care and a job before the Hurricane, you were out of luck after if you lost that job and health care. So essentially Wilson was punished for playing by the rules. He was covered. Until natural disaster.
Shirley Loewe was diagnosed with breast cancer in 2003. At the time of diagnosis she was uninsured and her $15,000 a year income as a hairdresser was too high for her to qualify for Medicaid in Texas.
However, there is a federal law that allows women diagnosed with breast cancer to receive Medicaid treatment even if they don’t meet all of the normal criteria.
Loewe was denied again anyway. At the time Texas was one of 20 states that only applied that law if a woman was diagnosed at a clinic that received federal funding. Loewe was not diagnosed at such a clinic. She was diagnosed at a medical center half a mile away from a qualifying clinic. Loewe ended up cutting back her work hours so that she could qualify for charity care.
Loewe died in June of 2007, after four years of stress dealing with money and bureaucracy.
Tonya suffered a miscarriage last August, and understandably had to make an emergency room visit. About three weeks later Blue Cross & Blue Shield sent a statement denying the claim related to the miscarriage. Tonya called to find out why and was told “We do not cover ELECTIVE abortions. If you chose to terminate your pregnancy for non-health threatening reasons, BCBS will not cover it.”
Despite the emergency room visit occuring near midnight (who gets an abortion at that time of night?), Blue Cross still asked Tonya to fax over her records stating that she did not have an elective abortion.
Jim Dawson found himself in the hospital at the age of 61 fighting an infection. It proved to be a lengthy battle, with Jim spending five months in the hospital, but it had a happy ending. At the end of the five months he was pronounced healthy, and was able to go home to his wife Loretta.
That’s when the phone calls from California Pacific Medical Center started, reminding him that he still owed $1.2 million in medical bills.
This happened despite Jim having health insurance, because his insurance caps lifetime benefits at $1.5 million, a cap Dawson hit two and a half months into his stay. He also has debts totalling into five figures to scores of doctors who were involved with his case.
Tough luck you might be thinking, caps are there to protect health insurance companies from massive payments far beyond what you could reasonably expect right? Sure, maybe, but Jim would have never hit his insurance cap if his hospital wasn’t doing things like charging him $791 for stockings (to improve blood circulation) that can be found online for $12. Or the $2,225 to $6,675 a night for an oxygen mask to help him sleep.
He also wouldn’t have hit his cap if doctors had correctly diagnosed his staph infection early enough to be easily cured. Various doctors made the wrong call however, leaving Dawson with a medical bill he can’t hope to ever pay.
Finally, when a reporter from the Wall Street Journal began investigating the story, California Pacific decided to write off his entire bill. Strange how that works.
Eric Simpson lost his arm after being brutally attacked by a masked gunman who shot him seven times, all in the arm.
Luckily, he had insurance (for which he paid $530 a month), and Aetna said he was fully covered to obtain a prosthetic arm. Good thing because the prosthetic cost a whopping $37,000.
Eric got the arm, and spent a week learning to use it when he took a call from his insurer telling him they were sending someone to collect his new arm. They told him he should have known he only had $2,000 in coverage for artificial limbs. Despite the earlier pre-approval.
Aetna followed through, and repo’d the arm, before realizing (a week later) they had made a mistake. Eric had full coverage for prosthetics after all, and eventually got his arm back, but not before going through an incredibly stressful experience at an already unbelievably stressful time in his life.
Natalee Sarkisyan was a 17 year old girl from Glendale, California. She suffered from recurrent leukemia, but was lucky in that her brother was a marrow match. She received a bone marrow transplant from her brother in November of 2007, but the transplant led to multiple organ failure that affected her kidney and liver.
Natalee needed a liver transplant, and was covered through her parents health insurer, Cigna HealthCare. Cigna denied the liver transplent. Her family organized widespread protests and attracted a great deal of media coverage, causing Cigna to reverse their decision. But it was too late, and Natalee died just a few hours after Cigna approved the procedure.
Опубліковано Jason о 10:38 PM 0 коментарі
If you think that iPods are used just for listening to music, you obviously haven't been keeping up with the latest technology
The Apple-developed music player now features all kinds of accessories to help you study better, and now other companies are in a rush to get their designs in sync with the iPod. Pre-teens, college kids and even adults are taking advantage of the educational benefits an iPod affords them. From downloadable podcasts to just-for-iPod study guides and applications, learning on the go has never been easier. To find out about the many different ways you can transform your iPod into a learning device, check out our list below. Study GuidesStop trying to keep track of all your Spark Notes and endless study guides. Use these programs to upload study materials onto your iPod.
From podcasts to audio books and other downloadable learning devices, check out these tools that give new meaning to the phrase "continuing education."
These tutorials will help you make the most of your iPod by showing you how to learn new skills and create your own podcasts.
Check out these applications and software programs that will make learning with your iPod even easier.
Find even more classes and audio books online here. Then, download them to your iPod and keep learning on your way to class, on the plane to your next vacation or anywhere else you have a few minutes to zone out.
Supplement your class discussions with iPod tools like StudyGuideGuru and Portable Notes, which will keep your assignments fresh in your head all day.
New iPod users will appreciate these crash courses in iTunes, podcasting and downloading, while seasoned iPod veterans can find new tricks to maximize their iPod's portability.
Turn to these websites for access to even more audio books and iPod learning devices.
These top schools offer classes on iTunes U. Start downloading now to listen to Ivy League professors lecture, brush up on your foreign language skills or just broaden your horizons.
Read below for fun tutorials and podcasts that will enhance your educational experience no matter where you are.
Опубліковано Jason о 10:35 PM 0 коментарі
he release of information regarding the new Ford Fiesta, the latest global small car platform from Ford, brings lots of good news. First, the new Fiesta maintains all of the kinetic design language from the Ford Verve concepts. Second, it'll be available just about everywhere Ford makes cars, with production in North America for the North American market. Third, the car is still going to be called the Fiesta. Even in the US of A. All of those years of pleading for Ford of Europe products are finally paying off. The Fiesta will officially bow at the Geneva Motor Show, though no word yet on when it'll officially make a North American Debut. More pictures and press releases below the jump.
COLOGNE, 14 February, 2008 - Ford of Europe is reinventing its small car range for a new generation of customers in 2008, starting with a stylish and exciting all-new Fiesta. First Details of the three-door model are released today, and the car will make its global debut at the Geneva Motor Show next month.
Designed and developed in Europe for sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the new Fiesta is the first major product of Ford's new global product development process. Its stylish and dynamic flair combines with all the traditional Ford small car strengths to create a confident, contemporary introduction to the next chapter of the Fiesta success story.
The new Fiesta opens another chapter in the story of the popular Ford small car that has sold more than 12 million units since its introduction in 1976. Charismatic and individual, the new model makes major strides in craftsmanship, quality of materials and product choice while continuing to represent Fiesta's traditional strengths of practicality, value for money, agility and safety. It also brings a host of big-car features to the small-car segment for the first time.
New Fiesta clearly embodies the hallmarks of 'kinetic design', which has so convincingly infused emotion into the core of the Ford range in Europe. The Geneva debut confirms that new Fiesta will bring the most appealing elements of Verve, a trio of concept cars shown recently around the world, to production reality.
It also ends speculation surrounding the name of Ford's new-generation small car for global markets.
"This new car embodies the very essence of Fiesta - fun, vitality and emotion," said John Fleming, President and CEO, Ford of Europe. "We know there isn't a better name for the new model, and we have over thirty years of investment in the Fiesta brand to consider.
"We're confident that the combination of dynamic new 'kinetic design' exterior, great interior design and craftsmanship, and a host of new technologies and features will provide compelling reasons for a new generation of customers around the world to take a fresh look at the Ford Fiesta. I know they will be both surprised and delighted with what they see and feel," Fleming added.
Small Car with Global Plans
The new Ford Fiesta is closely related to the exciting Verve Concept vehicle that was revealed to great acclaim at the 2007 Frankfurt Motor Show. The Frankfurt car was one of three Verve Concepts, with the others, both four-door sedans tailored for regional market tastes, shown recently at Guangzhou in China and the North American International Auto Show in Detroit. Together, these concepts paved the way for the company's new global small car programme for the 2008 to 2010 period, with the European Fiesta first to debut in production guise.
Ford designers and product development engineers in Europe have led the vehicle's global development process.
"For Ford, this is truly a world premiere," said Joe Bakaj, Vice President of Product Development, Ford of Europe. "The new Fiesta is the first car born from our new global product development process. More than ever, we're leveraging our global product development expertise, and this car sets the scene for future great products for customers around the world that are already being developed behind it in the Ford Global Product Development System pipeline."
European production of the new Fiesta commences in the autumn of 2008 at the company's Cologne plant in Germany. Later, as production ramps up, the Valencia Assembly Plant will bring additional Fiesta capacity on line in 2009.
"Fiesta has its heart in Europe but its eyes on the world," said Marin Burela, Ford's Global Executive Director for small-car development. "We're building on Ford's hertitage of excellence in small car development to give the new Fiesta truly global reach and identity. By 2010, this new small-car family will be manufactured in Europe, Asia and North America and be marketed as Fiesta in all of the world's key automotive markets."
The new vehicle range will introduce several Ford firsts for a small car, including - from later in 2008 - another model in the new Ford ECOnetic range promising CO2 emissions of fewer than 100 grams per kilometre.
Fit and Trim
* New model retains predecessor's compact size, but is lighter and stronger
* Intelligent Protection System includes new driver's knee airbag
* Detailed enhancements to acclaimed driving character include Electric Power Assisted Steering (E-PAS) and reduced road, wind and powertrain noise
Unlike key competitors in the European small-car segment which have grown in size and weight, the new Fiesta stands on virtually the same footprint as before. The new-generation Fiesta is actually lighter than its predecessor.
"Staying small and resisting weight gains were key objectives of the new Fiesta development process," said Joerg Beyer, Fiesta Chief Carline Engineer. "We've been absolutely committed to keeping Fiesta a compact car and having a razor-sharp focus on cutting weight. That really pays off when it comes to fuel economy and CO2 emissions."
Component by component, the Ford development team scrutinised for weight but refused to compromise on key areas that are important to customers. One of the biggest is safety, where new Fiesta makes a bold step forward with an extremely robust safety structure and the Intelligent Protection System of safety technologies that brings a driver's knee airbag to Fiesta for the first time.
The new Fiesta makes extensive use of ultra high-strength steels in its body structure. A remarkable amount of these specialist steels, including boron steel and dual-phase steel, is the secret to Fiesta's quantum leap in structural stiffness for its light weight. These steels are used particularly in safety critical areas, such as the A-pillar and B-pillar, part of the ultra-rigid 'door ring' structure of the Fiesta bodyside.
Extending Fiesta's traditional excellence in driving dynamics was also a priority. The new Fiesta will have a dynamic character to match its poised, 'kinetic design' style hinting at energy in motion. Ford's acclaimed dynamics engineers also worked hard to enhance Fiesta's ride comfort and isolate road, wind and powertrain noise from the cabin, and to give the new model an impressively quiet driving quality for a small car.
New Fiesta retains the MacPherson strut front suspension and twist-beam rear suspension layout that has been one of its traditional strengths, but the new suspension and steering system has undergone an array of enhancements.
Electric-Power Assist Steering (E-PAS) is introduced in the Fiesta for the first time. E-PAS provides the right balance of low-speed assistance and excellent feel and responsiveness.
E-PAS has another key benefit. It is another key facet of new Fiesta's initiatives to reduce fuel consumption.
The electric power steering pump only operates when steering-effort assistance is required, unlike traditional hydraulic PAS pumps that operate constantly when the engine is running. This brings a fuel consumption reduction.
Efficient Powertrain Choices
* Total of five powertrain choices at launch from efficient 68 PS Duratorq TDCi diesel to new Duratec 1.6-litre Ti-VCT petrol engine which delivers 115 PS
* Fiesta ECOnetic ultra-low CO2 model will deliver less than 100g/km emissions
With a broad array of powertrain choices, the new Fiesta is a responsive, yet efficient, performer.
New to the Fiesta range for European markets is the popular Ford Duratec 1.6-litre Ti-VCT engine. The 115 PS engine with variable intake cam timing, provides a well-balanced blend of performance and economy. It brings a 15 PS performance improvement over the outgoing Fiesta without a fuel consumption penalty.
The Fiesta range also retains:
* 1.25-litre (60 and 80 PS) and 1.4-litre (91 PS) Duratec petrol engines
* Both Duratorq TDCi common-rail diesel engines, the 1.4-litre (68 PS) and the 1.6-litre (90 PS - available with Diesel Particulate Filter) which have been enhanced with revised injection technology and electronic control sophistication.
Fiesta will be offered with Ford Durashift 5-speed manual transmission or the Durashift
4-speed automatic transmission (available with 1.4-litre (91 PS) Duratec engine).
Concept becomes Reality
* Production Fiesta is clearly related to Verve Concept
* Futuristic interior from Concept makes production with integrated HMI centre stack
* New technology highlights include keyless vehicle technology, 'Ford Power' engine start button, Ford Easyfuel capless refuelling, USB connectivity and ambient interior lighting
The new Ford Fiesta brings the radical Verve Concept exterior and interior styling to production reality and incorporates features and technologies normally found in larger, more expensive vehicles. It rejects the notion that an affordable small car has to be basic or boring.
The highlight of the Verve Concept interior - the futuristic, mobile phone-inspired, human-machine interface technology of the instrument panel centre stack - will be a core feature of the new Ford Fiesta when it hits the road.
Gone is the flat, upright centre stack of the instrument panel, a feature typical of many small cars driven by the need to package a large radio head unit behind the fascia panel. New technology allows Fiesta to separate the key elements of audio system - the control buttons, display and underlying electronics - in a distributed architecture that gives designers more freedom to create aesthetically pleasing, functional shapes.
Many customers of the new-generation Ford Fiesta were raised with mobile phones and they will be instantly comfortable with the design of the car's Ford Convers+ system, which follows the centre stack contours to frame a large-screen display and control panel with key buttons for audio, in-car phone and vehicle settings.
Convenient toggle switches incorporated into the steering wheel allow the driver to control the system's key functions easily and intuitively.
The Ford Convers+ feature - already available on the Ford Mondeo, S-MAX and Galaxy models - represents a major step forward for the small car buyer. It is just one of several new features and technologies in the new Fiesta, including keyless vehicle technology symbolised by the distinctive 'Ford Power' button on the instrument panel.
The advanced technology of Convers+ will not be offered solely on high-spec vehicles. Ford expects more than 85 per cent of Fiesta orders to feature one of two available multi-function displays.
Another Verve Concept feature - the lozenge shaped array of large twist dials for the heating and ventilation systems at the midpoint of the centre stack - is retained in the production Fiesta design. This feature was inspired by the design of contemporary power showers.
Connectivity is another new Fiesta strength. The new centre console features a convenient tray for MP3 players complete with built-in jack sockets for an auxiliary (AUX) audio cable and a USB, along with the traditional 12 Volt outlet. This allows the car's audio system to control and charge the MP3 player.
Bluetooth® connectivity with Voice Control is also offered in the new Fiesta, along with more big-car technologies, including:
* Ford Easyfuel, the convenient capless refuelling system recently introduced with the Ford Mondeo designed to prevent accidental misfuelling
* Reach and rake steering wheel adjustment
* New ambient lighting features that provide a softly elegant red glow to discreetly highlight the interior of the vehicle
* 'One shot' up and down driver window with anti-trap technology
Bold, Dynamic, Sculpted
The bold colours, dynamic shapes and sculpted surfaces of the new Ford Fiesta indicate how deeply the spirit of the Verve Concept has been carried into production as the latest model of Ford's 'kinetic design' family.
Exciting and vibrant new production colours include 'Squeeze' and 'Hot Magenta', which is a production version of the unique colour developed for the three-door Verve Concept car.
"We were so pleased with the positive reaction to the body colour of the first Verve Concept, that we decided to adopt this colour for inclusion in the range soon after launch," said Burela.
The dynamic, coupé-like profile and sporty stance of the new Fiesta demonstrates that none of the emotional appeal of the concept cars has been lost.
"All the vital elements of 'kinetic design' combine to create a visually rich, dynamic exterior shape that is very close indeed to the original concept car," said Martin Smith, Ford of Europe's Executive Director for Design. "Full surfaces, bold graphics and dynamic lines combine coherently and harmoniously to create a dynamic spirit of fun and energy in motion."
With a feeling of toned muscularity, the new Fiesta asserts an air of confidence, stylishness and individuality. Its aggressively contoured bonnet and front wings convey a broad-shouldered stance, and its face features a distinctive signature element - a bold lower trapezoidal grille that draws attention and reinforces the key Ford attribute of sporty driving dynamics.
Chrome and brightwork are used selectively, like jewellery accents, to convey elegance and sophistication.
Large and full of character directly from the Verve concepts, Fiesta's bold headlamps become part of the shoulder shape and extend aggressively rearward almost as far as the stylishly raked A-pillars. The headlamp units incorporate all primary front lighting and signal functions - complemented on the lower bumper flanks by round, chrome-ringed fog lamps.
New Fiesta's profile emphasises its new, cab-forward shape and an attitude of poised, sporty style. The sweeping roofline extends appealingly from the forward-stretching A-pillar rearward, framing the bold graphic of the Fiesta side window profile to create the sporty feeling of a coupé for both three-door and yet-to-be-revealed five-door bodystyles.
"The Design team put as much importance on the shape of the five-door as the three-door," said Stefan Lamm, Chief Designer Exterior, Ford of Europe. "Both cars are based on the same body, which makes them sporty and dynamic, almost coupé-like."
The Fiesta side windows combine to create a unified profile window graphic - a key 'kinetic design' element that communicates dynamism. An elegant accent of chrome frames the lower edge of the side glass and accentuates the signature Ford "kick-up" at its rear.
The new Fiesta also features the signature bold wheel arches that communicate the vehicle's stance and dynamic capabilities, giving visual emphasis to new 17-inch alloy wheels.
Dynamic, 'kinetic design' lines arc from side to side, uniting the upper corners of the tail lamps with the distinctive spoiler, which incorporates a slim LED stop lamp array. The sculpture of the body shapes is accented by elements like the new tail lamp - another Verve element that feels like it is an integral part of the body - and the V-shaped tailgate's chamfered rear glass.
"I've been saying just wait for the new Fiesta to see how kinetic design can be translated into a small car," said Martin Smith, Executive Director of Design for Ford of Europe. "But now the wait is over. New Fiesta evokes an instant emotional response that says 'I want one' which extends the traditionally practical values of the Fiesta brand to appeal to a new, style-conscious generation of small car buyers."
Full technical details of the new Fiesta range will be released closer to the launch of the production model in autumn 2008.
Ford CONFIRMS FIESTA AS GLOBAL NAME FOR SMALL CAR
COLOGNE, Germany, Feb. 14, 2008 - Ford's new small car family will use the Fiesta name around the world, the company confirmed today.
Designed and developed in Europe for customers in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the new Fiesta is the first major product of Ford's new global product development process. This new small car keeps alive a name synonymous with more than 30 years of success and strong driving dynamics in Europe and is already well known in markets across Asia, Australia and South America. The Fiesta also was offered in the U.S. from 1978 to 1980.
"The new Ford Fiesta captures every aspect of what's defined Ford as a small-car leader in Europe and builds on it in terms of driving dynamics and design," said Mark Fields, president of the Americas, Ford Motor Company. "When it arrives in North America in 2010, the Ford Fiesta will set a new standard in the small car segment. Even before it arrives in this market, though, the new Fiesta demonstrates how leveraging our global strengths can yield attractive benefits for customers around the world."
The dynamic new look for this global family of small cars was previewed in three Ford Verve Concept vehicles which made their debuts at the Frankfurt Motor Show in September 2007, the Guangzhou Motor Show in November 2007 and the North American International Auto Show in January 2008.
In Europe, the new Fiesta will debut first in production guise at the 2008 Geneva Motor Show in March and will go on sale in fall 2008 in three- and five-door hatchback body styles. By 2010, the new Fiesta will be on sale in markets across Europe, Asia, South Africa, Australia and North America in a variety of regionally tailored models derived from a common platform.
"With the all-new Fiesta, we want to create a world standard for small car quality, design and comfort in a vehicle that is as exciting to drive as it is to look at. We believe this all-new model will attract a whole new generation of small car buyers, whether they are in Britain, Spain, China or California," said Alan Mulally, Ford Motor Company President and CEO. "The new Ford Fiesta will set the standard for delivering to our customers products they really want and value while taking advantage of our wonderful global resources."
The new Ford Fiesta brings the dynamic Verve Concept exterior and interior styling to production reality, demonstrating that small cars can be stylish, sophisticated and emotional. It rejects the notion that an affordable small car has to be a commodity.
The new Ford Fiesta also makes major strides in small car craftsmanship, quality of materials and product choice while continuing to represent traditional strengths of practicality, value for money, agility and safety. It also brings a host of big-car features to the small-car segment for the first time.
"The new Ford Fiesta is an example of how good a small car can be," said Jim Farley, Ford's group vice president, Marketing and Communications. "The Fiesta is great to look at, great to drive and it has quality you can see, feel and touch. It's going to be an important growth product for North America."
A key Ford Fiesta strength throughout its life has been its acclaimed driving quality, and the new model intends to uphold this reputation. Ford's dynamics engineers also worked hard to enhance Fiesta's ride comfort and isolate road, wind and powertrain noise from the cabin, and to give the new model an impressively quiet driving quality for a small car.
Fiesta for a New Generation
The all-new Fiesta opens another chapter in the story of the popular Ford small car that has sold more than 12 million units since its introduction in 1976 and represented real change when it came on the automotive scene. While it has moved with the times and fashions over the years, it has remained steadfast in its dedication to providing economical, practical and dependable transportation for people of all ages.
Starting in the early 1970s, the Fiesta project became a personal mission of Ford's Chairman, Henry Ford II. A passionate believer in small cars, Ford rallied his company to the mission of creating a new model. He personally was involved in every step of the long process that led to the grand opening of the new automotive assembly plant in Almusafes, Valencia, with the attendance of the newly crowned King of Spain, Juan Carlos.
With the global fuel crisis as extra incentive, at the end of 1973, the Ford Board of Directors gave Project Bobcat, as it was originally known, the go-ahead for development and production. Fiesta didn't get its name until 1974, when Ford whittled down a list of 50 potential names to just five. The final choice went to Henry Ford II, and his preference for Fiesta was entirely appropriate given the creation of the new manufacturing plant in Spain.
In Europe, the new Fiesta will be built at Ford's Valencia manufacturing facility in Spain beginning in early 2009 alongside the Cologne manufacturing plant, which starts production in fall 2008.
A production announcement for the Ford Fiesta in Asia will be announced in April at the Beijing Motor Show. A North America announcement will come at a later date.Опубліковано Jason о 10:16 PM 1 коментарі
Back in 1977, James Bond took a Lotus Esprit for a swim in The Spy Who Loved Me. It's only fitting that Swiss design company Rinspeed, known for its crazy concepts that often involve playing in the water, has based its newest creation on the Lotus Elise. Called the sQuba, this submersible convertible was first previewed back in December, but the firm has released tons of high-res photos, video and new information on its water toy.
The sQuba is an all-electric vehicle with three motors, one to drive the car on land and two to power a pair of screw drives for underwater movement. These are aided by two Seabob jet drives that "breathe" through rotating louvers mounted on the car's fenders and appear to give the car its maneuverability underwater.
Some might think a submersible convertible sounds like a submarine with a screen door, but Rinspeed has got a handful of reasons why it didn't go with a closed cockpit. Safety is one, because in an emergency, occupants might not be able to exit a closed cockpit vehicle underwater. Buoyancy was another, as the vehicle would've needed two tons of extra weight to offset the volume of air inside a cockpit, which would've seriously compromised the car's on-road handling. The small issue of breathing underwater is solved by an onboard breathing system that works like, what else, scuba gear.
Опубліковано Jason о 10:11 PM 0 коментарі