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Monday, June 2, 2008

Legitimizing Marijuana

JANE WELLS of CNBC keeps a blog called Funny Business, but her recent reports on California’s medical marijuana industry are about a business that is increasingly being taken seriously. They amount to a short primer on how the business works and how the operators of the state’s estimated 500 dispensaries deal with the high risks and high costs of working in a legal gray area (cnbc.com).

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Alex Eben Meyer

Medical marijuana is legal in California, but federal law still bans sales. Amid the uncertainty that this creates — including the occasional raid by federal agents — a full-fledged industry has blossomed, taking in about $2 billion a year and generating $100 million in state sales taxes, CNBC reported.

Setting up a clinic “can cost as much as a hundred grand,” Ms. Wells reports. The equipment, the cuttings from which plants are grown and office space all tend to be expensive. And from there, the costs only grow, mostly in the form of legal fees. Many clinics keep lawyers on retainer.

Nonetheless, “this is the business model of the future,” says JoAnna La Force of Farmacy, an herbal remedy shop in Southern California. Ms. LaForce says her business is close to breaking even (medicalmarijuanafarmacy.com).

A slew of ancillary businesses has grown up around medical marijuana. Bill Britt, identified on the Web site as a patient, has found a new career as an expert witness in cases brought against dispensaries and patients, earning $250 to $350 a case.

He gained his expert knowledge by attending Oaksterdam University, a trade school in Oakland, Calif. At Oaksterdam (oaksterdamuniversity.com), students learn everything from “The Politics of Cannabis” to botany to business operations.

Getting into the quasi-legitimate marijuana business is a challenge, says Jeff Jones, chancellor of Oaksterdam’s Los Angeles campus. But, he adds, “The investment is well worth it, except for the federal risk.”

A DISTINCTION, OF SORTS As air travel grows increasingly nightmarish even as it gets more expensive, Patrick Smith, writer of Salon’s Ask the Pilot column, has been singing the praises of Southwest Airlines, the (relatively) cut-rate, bare-bones carrier (salon.com).

Southwest recently took first place in a survey of airline satisfaction conducted by the University of Michigan.

Mr. Smith’s initial explanation was this: “People don’t expect much. Southwest Airlines is nothing if not unpretentious” and has “mastered the art of get-what-you-pay-for satisfaction.”

His readers, though, thought otherwise. Many wrote to say that, though Southwest dispenses with a lot of perks, it offers a basic level of customer service that bigger airlines often do not.

Mr. Smith acknowledged that Southwest’s comparatively small size gave it an advantage in maintaining a consistent level of service. Nevertheless, it is “the last of a nearly vanished breed: an airline with a true personality, that large numbers of fliers have unwavering fondness for.”

BACK ON DRUGS As a test of airport security, a customs officer planted marijuana in the side pocket of a random suitcase at Narita International Airport in Tokyo, the BBC reports (news.bbc.co.uk).

The test failed when the sniffer dogs were unable to detect the pot. But the officer could not remember which bag he had used.

Using an actual passenger’s suitcase is against regulations, and the airport’s customs service has apologized.

Meanwhile, the marijuana is still out there. “Anyone finding the package has been asked to contact customs officials,” according to the BBC. So far, nobody has spoken up.

DAN MITCHELL

E-mail: whatsonline@nytimes.com.

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