Hugh Frost, an industrial designer, reckons he has an answer to London's (and other cities) pollution and congestion problems in one: a new vehicle that consolidates passenger and freight transportation.
At the heart of the "On-Route" concept is the Freight*BUS, a radical new design for the London bus, which Frost has already submitted to Transport for London's "A New Bus for London" competition.
The Freight*BUS is a massive new vehicle featuring advanced technology and the ability to adapt to varying numbers of passengers and freight.
This flexibility is in part due to ceiling-suspended pairs of seats, which can be completely folded out of the way.
At night, or during off-peak times of day, Frost envisages his Freight*BUS being utilised to carry goods around the city, with a capacity of the equivalent to 35 standard 'europallets'. To aid loading and unloading, Frost has designed a palletless system.
The Freight*BUS is designed for several possible propulsion systems, including batteries that are automatically recharged when the bus stops and the potential for fuel cell operation in the future.
Thanks to in-wheel electric motors, the bus can manoeuvre into tight bus stops in a 'crab' like movement.
Although the Freight*BUS did not win Boris Johnson's competition, Frost is looking for partners to fund development of his concept further. More information can be found at www.onroutebus.co.uk.